HR Tech
Designing a distinctive brand aesthetic for HRTech company
Overview
Zote joined Block Dojo's 12-week program in early 2024, embarking on a mission to challenge traditional recruitment norms. Their goal was to redefine how talent is sourced—focusing on building authentic connections and creating a process that rewards participants
Overview
Zote joined Block Dojo's 12-week program in early 2024, embarking on a mission to challenge traditional recruitment norms. Their goal was to redefine how talent is sourced—focusing on building authentic connections and creating a process that rewards participants
Overview
Zote joined Block Dojo's 12-week program in early 2024, embarking on a mission to challenge traditional recruitment norms. Their goal was to redefine how talent is sourced—focusing on building authentic connections and creating a process that rewards participants
Challenge
Through comprehensive business analysis and in-depth discussion with the client, I identified two critical challenges that underscored the complexity of this branding project.
Challenge
Through comprehensive business analysis and in-depth discussion with the client, I identified two critical challenges that underscored the complexity of this branding project.
Challenge
Through comprehensive business analysis and in-depth discussion with the client, I identified two critical challenges that underscored the complexity of this branding project.
Role
As the sole designer of this project, I played a pivotal role in every aspect of the branding process, from initial conceptualisation to final implementation. This encompassed:
Role
As the sole designer of this project, I played a pivotal role in every aspect of the branding process, from initial conceptualisation to final implementation. This encompassed:
Role
As the sole designer of this project, I played a pivotal role in every aspect of the branding process, from initial conceptualisation to final implementation. This encompassed:
Design Process
The design process for Zote's branding employed an agile design thinking methodology, encompassing the following phase:
Empathise:
Understood Zote's vision, target audience, and recuiting industry landscape
Conducted client interview to gain insight into the brand's essence.
Design Process
The design process for Zote's branding employed an agile design thinking methodology, encompassing the following phase:
Empathise:
Understood Zote's vision, target audience, and recuiting industry landscape
Conducted client interview to gain insight into the brand's essence.
Design Process
The design process for Zote's branding employed an agile design thinking methodology, encompassing the following phase:
Empathise:
Understood Zote's vision, target audience, and recuiting industry landscape
Conducted client interview to gain insight into the brand's essence.
Design Tools
The following design tools were utalised throughout the project:
Figma: For generating wireframes, UI design, hi-fi prototype, and brand guidelines.
Adobe Photoshop: For creating hi-fi mockups for promotional purposes.
Design Tools
The following design tools were utalised throughout the project:
Figma: For generating wireframes, UI design, hi-fi prototype, and brand guidelines.
Adobe Photoshop: For creating hi-fi mockups for promotional purposes.
Design Tools
The following design tools were utalised throughout the project:
Figma: For generating wireframes, UI design, hi-fi prototype, and brand guidelines.
Adobe Photoshop: For creating hi-fi mockups for promotional purposes.
Key Design Decision
Throughout the branding process, key design decisions were made to ensure a disruptive and bold visual identity that aligned with Zote's nonconformity vision:
Key Design Decision
Throughout the branding process, key design decisions were made to ensure a disruptive and bold visual identity that aligned with Zote's nonconformity vision:
Key Design Decision
Throughout the branding process, key design decisions were made to ensure a disruptive and bold visual identity that aligned with Zote's nonconformity vision:
Result
Brand Identity: Distinct and memorable logos, style guidelines, and deck template.
Website: compact, user-friendly design with intuitive navigation for start up website.
Deck Design: Adaptive, flexible, template for various use case, and an engaging visual story telling.
Additional Link