Marketing Platform

Redesigning Block Dojo's Digital Experience

COMPANY

Block Dojo

ROLE

Digital Designer

EXPERTISE

UX/UI Design

YEAR

2024

Role

My role varied, but as a digital designer, I played a pivotal role in creating brand graphics, socal and event looks, and support in new Block Dojo's user interace design.

Role

My role varied, but as a digital designer, I played a pivotal role in creating brand graphics, socal and event looks, and support in new Block Dojo's user interace design.

Role

My role varied, but as a digital designer, I played a pivotal role in creating brand graphics, socal and event looks, and support in new Block Dojo's user interace design.

Background

Block Dojo is a dynamic 12-week in-person accelerator programme designed to support early-stage startups. With a focus on nurturing innovation, the programme provides founders with the tools, mentorship, and resources needed to bring their ideas to market.

Background

Block Dojo is a dynamic 12-week in-person accelerator programme designed to support early-stage startups. With a focus on nurturing innovation, the programme provides founders with the tools, mentorship, and resources needed to bring their ideas to market.

Background

Block Dojo is a dynamic 12-week in-person accelerator programme designed to support early-stage startups. With a focus on nurturing innovation, the programme provides founders with the tools, mentorship, and resources needed to bring their ideas to market.

Problem

The previous Block Dojo brand lack creative flexibility and had weak brand guidelines. As the business grew, these limitations hindered the brand's visual evolution and failed to align with the new business direction. This made it challenging for the growing team to maintain a consistent visual identity.

Problem

The previous Block Dojo brand lack creative flexibility and had weak brand guidelines. As the business grew, these limitations hindered the brand's visual evolution and failed to align with the new business direction. This made it challenging for the growing team to maintain a consistent visual identity.

Problem

The previous Block Dojo brand lack creative flexibility and had weak brand guidelines. As the business grew, these limitations hindered the brand's visual evolution and failed to align with the new business direction. This made it challenging for the growing team to maintain a consistent visual identity.

Design Process

The design process for the rebrand of the Block Dojo was meticulously planned and executed following a structured approach:

  • Business benchmark of top startup incubators in the UK.

Design Process

The design process for the rebrand of the Block Dojo was meticulously planned and executed following a structured approach:

  • Business benchmark of top startup incubators in the UK.

Design Process

The design process for the rebrand of the Block Dojo was meticulously planned and executed following a structured approach:

  • Business benchmark of top startup incubators in the UK.

Design Tools

  • Figma was used to create wireframe, hi-fi, creative playground, and design documentation.

  • Jitter and After Effect was used to create motion graphic and micro-animation to create engaging slides design.

Design Tools

  • Figma was used to create wireframe, hi-fi, creative playground, and design documentation.

  • Jitter and After Effect was used to create motion graphic and micro-animation to create engaging slides design.

Design Tools

  • Figma was used to create wireframe, hi-fi, creative playground, and design documentation.

  • Jitter and After Effect was used to create motion graphic and micro-animation to create engaging slides design.

Key Design Decision

Several key design decision were made throughout the process:

  1. Colour Palette

    • Dynamic Colour Palette: More bold, more energetic, and risk-taking colour palette to evoke the sense of fast-paced and innovative nature of Block Dojo's service.

Key Design Decision

Several key design decision were made throughout the process:

  1. Colour Palette

    • Dynamic Colour Palette: More bold, more energetic, and risk-taking colour palette to evoke the sense of fast-paced and innovative nature of Block Dojo's service.

Key Design Decision

Several key design decision were made throughout the process:

  1. Colour Palette

    • Dynamic Colour Palette: More bold, more energetic, and risk-taking colour palette to evoke the sense of fast-paced and innovative nature of Block Dojo's service.

Result

Block Dojo's rebrand marks the beginning of an exciting new chapter for the company. By crafting a brand identity, website, and digital presence from the ground up, the rebrand boldly establishes a modern image that celebrates Block Dojo's unique character and vision.

Result

Block Dojo's rebrand marks the beginning of an exciting new chapter for the company. By crafting a brand identity, website, and digital presence from the ground up, the rebrand boldly establishes a modern image that celebrates Block Dojo's unique character and vision.

Result

Block Dojo's rebrand marks the beginning of an exciting new chapter for the company. By crafting a brand identity, website, and digital presence from the ground up, the rebrand boldly establishes a modern image that celebrates Block Dojo's unique character and vision.